Description “Basics Product Design: Idea Searching” advocates a step-by-step approach to generating ideas and brainstorming. The author encourages an open mind in the development of ideas and teaches the reader to always question convention. The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design. Customers Also Liked Related products In Search of the Lost Chord: 1967 & the Hippie Idea by Danny Goldberg 50 Design Ideas You Really Need to Know by John Jervis The World According to David Hockney by David Hockney Reviews